England's Emma Coates Departs England U23 Position to Take Helm at National Women's Soccer League's Bay FC
In a significant career move, the 34-year-old coach has stepped down from the Young Lionesses national team to take over as head coach for NWSL franchise Bay FC.
A New Chapter
Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its first two seasons in the top-flight American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to challenge myself in a different setting.”
Proven Developer
During her tenure in 2023, Coates guided the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Emma is not only an excellent coach, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“Coates excels at leading of people and culture and has the tactical philosophy we were looking for,” the CEO stated.
Club Context
The club had a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before struggling to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and extend our best wishes with their venture abroad. They have played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”
“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” he finished.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates has overseen the promotion of multiple players to the national team, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for successors to fill the roles has begun, with the aim to continue the development of the youth national team in the seasons ahead.
